The nutritional supplement industry is always evolving. Consumers have access to infinite amounts of topical information like never before – information that educates and influences their perceptions and actions. So you better make sure your brand stays relevant!
Fueled by new ingredient discoveries, advances in health research, and changing consumer desires, the supplement industry is undergoing a growth spurt. That means new products and new brands are constantly entering the market to claim their share of the multibillion dollar industry.
What was popular a decade or even a year ago may be boring and irrelevant to today’s supplement user. Make sure your band doesn’t get lost among your competitors by staying on top of these industry trends.