Amazon Owns Over 77% of Online Supplement Market
Amazon Carries 3 times More Brands Than Major Competitors Combined
With this incredible expansion some shortcuts were made. While Amazon is incredibly customer centric and allows free returns and free shipping, they have struggled with quality control of supplements
No Doubt, Customers Want Amazon to Ensure Quality!
According to UL, Pew Charitable Trust, 71% of consumers want retailers to be responsible for the safety and accuracy of supplements. (source)
Amazon already knows they have a big challenge on their hands. How can they analyze the quality of thousands of supplements without huge costs?
They have reverted to creating a back door to the major quality control labs in the US. This has enabled them to catch altered Certificates of Analysis (COA). However they still trust brands and non-certified GMP factories to pick their own samples to send to the lab.
The Final Step in Any QC Process
Reviews VS Quality Analysis
30.9% of Reviews are Fraudulent According to Fakespot
An Investment Opportunity:
VeriGMP Lab Logistics and Quality
100% Compostable Vitamin Bottles
PureNSM Group plans to go public within a year. However we are now raising funds (Equity Crowd Funding) to disrupt both quality communication in the industry with the VeriGMP® system as well as promoting the use of 100% compostable vitamin bottles. Both projects are welcomed by many brand owners. (link to investment plans).