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Scandal! Arguably dangerous ingredients are not required to be listed on label. -Oskar Thorvaldsson, CEO

According to FDA 21 CFR Part 101.100, incidental additives that are present in a food at insignificant levels and do not have any technical or functional effect in that food are exempt from labeling requirements. This includes substances that are present due to being part of another ingredient, processing aids, and substances migrating from equipment or packaging. These additives must not contribute to the food’s taste, nutritional value, flavor, or color to qualify for this exemption.

EXAMPLE:
In our estimation a good example of this is the widespread use of HPMC capsules, they are frequently just labeled as HPMC capsules or Veggie Capsules or Vegetarian Capsules. However those capsules contain multitudes of ingredients consumers never hear about. We have it on good authority (industry insider in the empty capsule business) until 2 years ago about 100% of all HPMC capsules contained carrageenan and surfactants. Currently many of the major capsule manufacturers manufacture without those ingredients and claim to only use HPMC capsules. 

We at PureNSM have received a guarantee that the only ingredient used in our HPMC capsules is HPMC. We source from a North American brand and have analyzed the capsules repeatedly for purity. We know for a fact that many capsule manufacturers still use carrageenan. In our estimation about half the HPMC capsules on the market contain carrageenan. Furthermore, 99% of brand owners have no idea that their HPMC capsules may contain carrageenan. 

MAGNESIUM STEARATE

Under FDA regulations, specifically 21 CFR Part 101.100, magnesium stearate would generally need to be declared on the label of a dietary supplement. This is because magnesium stearate is typically used as a flow agent or lubricant in supplement manufacturing, which means it has a technical or functional effect in the product. Therefore, it does not qualify as an incidental additive that can be exempt from labeling.

For it to be exempt, it would need to be present at an insignificant level and not have any technical or functional effect in the finished product, which is not typically the case for magnesium stearate in supplements.

The only thing the manufacturer needs to claim is that the Magnesium Stearate is NOT added into the product for TECHNICAL reasons. In our estimation about 99% of all manufacturers add about 3% Magnesium Stearate into all customers products WITHOUT ever disclosing that fact to label owners, even if the label owner asks on email if magnesium stearate is added many factories will hide the fact at all costs. The situation is so bad that a guarantee is now needed from manufacturer:

100% Money Back Plus $10,000: If you find we have used magnesium stearate in your product without your permission

PureNSM offers this guarantee. https://purensm.com/quality-transparency-guarantee/ 

If you are concerned about your CMO using magnesium stearate without your permission then send us your products and we can help you analyze if magnesium stearate is in the product. We do so with major ISO certified laboratories we work with. They use many methods but one of them is High-Performance Liquid Chromatography (HPLC), Gas Chromatography-Mass Spectrometry (GC-MS). These techniques are highly sensitive and can typically identify concentrations as low as 3% or even lower, depending on the specific setup and calibration of the equipment. The sensitivity of these methods makes them suitable for detecting minor components in complex mixtures, such as dietary supplements.

With Us, You Get a Choice… Not a 3% Rule!!!

What is the 3% “Rule” About?

When it comes to manufacturing supplements, you deserve transparency, control, and flexibility. At PureNSM, we’re proud to offer you a choice that meets your unique priorities. Whether you aim to maximize cost savings or create truly pure products, we empower your brand with a transparent approach tailored to your goals.

 

Option 1: With Magnesium Stearate – Maximize Cost Savings

Magnesium stearate is a widely used additive in the supplement industry, acting as a lubricant to ensure smooth production processes, sometimes allowing encapsulations to go twice as fast. It significantly reduces manufacturing costs by speeding up production, preventing machinery clogs, and ensuring consistent capsules or tablets. For brands looking to make high-quality supplements at a lower cost, this option can be a strategic choice.

 

For this reason we give you two quotes:

  • With Magnesium Stearate: Maximize COST SAVINGS
  • Without Magnesium Stearate: Deliver PURE PRODUCTS

However, what sets us apart is that we never hide the use of magnesium stearate. Many manufacturers in the industry add up to 3% magnesium stearate to supplements without informing label owners—or even listing it on the label. It’s an open secret that this practice aligns with regulatory loopholes. According to FDA regulations, including 21 CFR Part 101.100, additives like magnesium stearate are exempt from labeling if they don’t contribute to the product’s flavor, color, or nutritional value.

At PureNSM, we believe in setting a higher standard. If you choose to use magnesium stearate, you’ll know exactly how much, why it’s used, and its benefits to your production process. Transparency is key, and we guarantee there are no hidden ingredients in your products.

Option 2: Without Magnesium Stearate – For Pure, Clean Products

For brands prioritizing purity and transparency, we also offer the option to manufacture supplements without magnesium stearate. This approach appeals to health-conscious consumers who actively seek clean, label-friendly products made without unnecessary additives. By avoiding magnesium stearate, you highlight your commitment to delivering pure supplements that align with market demand for transparency and integrity.

Producing without magnesium stearate requires careful manufacturing processes, as it can be more challenging to maintain efficiency without this additive. Yet, our experienced team has decades of expertise to ensure your products meet the highest quality standards—without sacrificing purity or performance. This option provides a unique selling point for your brand, allowing you to stand out in a competitive marketplace.

Did You Know?

Many brand owners are not even aware that magnesium stearate is being added to their products. Some contract manufacturers (CMOs) keep its inclusion hidden, even when directly asked by the brand owner. They exploit the labeling exemption, resulting in products that fail to reflect the brand’s commitment to transparency.

At PureNSM, we refuse to participate in these shady practices. Our 100% transparency guarantee ensures that every decision made in your manufacturing process is clear, ethical, and informed.

Why Choose PureNSM?

  • Transparency at Every Step: Whether you choose to include magnesium stearate for cost-effective manufacturing or avoid it for product purity, you’ll always know exactly what’s inside your formulas.
  • Expert Guidance: With over 30 years of experience, including 15 years of GMP excellence, we have the knowledge and capability to optimize your production process—whichever option you choose.
  • Tailored Solutions: Your brand’s needs are unique, and our team works with you to ensure the manufacturing process aligns with your values and goals.
  • Commitment to Quality: Both options are produced to the highest standards, ensuring product safety, efficiency, and compliance with regulations.

The Choice is Yours

It’s rare in the supplement manufacturing industry to find a company offering you such clear-cut options. At PureNSM, we’re redefining what it means to partner with a manufacturer. With us, you’re always in the driver’s seat—because your brand deserves options, integrity, and transparency.

Whether you’re looking to maximize cost savings with magnesium stearate or differentiate your brand with pure supplements, we’re here to help you succeed. After all, isn’t it time the choice was yours? Reach out today to discuss which path is right for your business!

 

Please read answers to the above question:
Why is it legal for CMOs to put magnesium stearate in products without telling brand owners?

The rationale behind this regulation is to simplify food labeling by ensuring that only those additives that have a significant impact on the product are listed.

Incidental additives are considered to have no technical or functional effect in the food, meaning they do not alter the product’s qualities in a way that affects consumer decisions or safety. This regulatory approach helps reduce labeling complexity, making it easier for manufacturers to comply with labeling requirements while maintaining transparency and safety standards for consumers.

If a manufacturer does not have access to a BSL-2 (Biosafety Level 2) lab, they cannot ensure that their equipment is functioning correctly for detecting pathogens. The absence of a BSL-2 lab means that they lack the essential safety protocols and containment measures required for reliable pathogen testing. This deficiency can lead to several risks, including potential contamination of samples, inaccurate test results, and an inability to verify the effectiveness of their detection equipment.

Without the specialized environment and safeguards provided by a BSL-2 facility, manufacturers face significant challenges in maintaining the high safety and quality standards necessary for pathogen detection. This not only compromises the reliability of their testing processes but also poses a risk to lab personnel and the integrity of other samples. Therefore, having a BSL-2 lab is crucial for accurately assessing equipment functionality and ensuring safe and effective pathogen detection.

A laboratory should have a BSL-2 microbiology lab ON LOCATION to effectively and safely test if laboratory equipment can detect pathogens, particularly when only a small proportion, such as 1 out of 100 samples, is positive for pathogens. This setup is crucial for several reasons:

  1. Controlled Environment for Pathogen Testing: To confirm the functionality of detection equipment, it is necessary to inoculate a controlled sample with known pathogens. A BSL-2 lab provides the appropriate containment and safety measures required for handling such infectious agents. This ensures that the testing process is conducted under controlled conditions, minimizing the risk of contamination and ensuring accurate results.

     

  2. Safety Protocols and Containment: BSL-2 labs are equipped with safety protocols and containment measures designed to handle moderate-risk pathogens safely. These labs have specialized equipment, such as biosafety cabinets and autoclaves, and follow strict procedures to prevent accidental release or exposure. This level of containment is essential to protect lab personnel and the surrounding environment from potential exposure to harmful pathogens.

     

  3. Preventing Bacterial Spread: Without the proper containment provided by a BSL-2 lab, there is a significant risk of spreading bacteria within the facility. This can endanger lab staff and compromise the integrity of other samples and experiments. A BSL-2 lab’s design includes features like restricted access, decontamination protocols, and personal protective equipment (PPE), all of which mitigate the risk of pathogen spread.

     

  4. Regulatory Compliance and Best Practices: Operating in a BSL-2 lab aligns with regulatory standards and best practices for laboratory safety and pathogen handling. This compliance is not only a legal requirement but also a commitment to maintaining high safety and quality standards in laboratory operations.

     

In summary, utilizing a BSL-2 lab is imperative for safely testing laboratory equipment’s ability to detect pathogens, ensuring that any potential risks are effectively managed and contained.

If a manufacturer does not have access to a BSL-2 (Biosafety Level 2) lab, they cannot ensure that their equipment is functioning correctly for detecting pathogens. The absence of a BSL-2 lab means that they lack the essential safety protocols and containment measures required for reliable pathogen testing. This deficiency can lead to several risks, including potential contamination of samples, inaccurate test results, and an inability to verify the effectiveness of their detection equipment.

Without the specialized environment and safeguards provided by a BSL-2 facility, manufacturers face significant challenges in maintaining the high safety and quality standards necessary for pathogen detection. This not only compromises the reliability of their testing processes but also poses a risk to lab personnel and the integrity of other samples. Therefore, having a BSL-2 lab is crucial for accurately assessing equipment functionality and ensuring safe and effective pathogen detection.

A laboratory should have a BSL-2 microbiology lab ON LOCATION to effectively and safely test if laboratory equipment can detect pathogens, particularly when only a small proportion, such as 1 out of 100 samples, is positive for pathogens. This setup is crucial for several reasons:

  1. Controlled Environment for Pathogen Testing: To confirm the functionality of detection equipment, it is necessary to inoculate a controlled sample with known pathogens. A BSL-2 lab provides the appropriate containment and safety measures required for handling such infectious agents. This ensures that the testing process is conducted under controlled conditions, minimizing the risk of contamination and ensuring accurate results.

     

  2. Safety Protocols and Containment: BSL-2 labs are equipped with safety protocols and containment measures designed to handle moderate-risk pathogens safely. These labs have specialized equipment, such as biosafety cabinets and autoclaves, and follow strict procedures to prevent accidental release or exposure. This level of containment is essential to protect lab personnel and the surrounding environment from potential exposure to harmful pathogens.

     

  3. Preventing Bacterial Spread: Without the proper containment provided by a BSL-2 lab, there is a significant risk of spreading bacteria within the facility. This can endanger lab staff and compromise the integrity of other samples and experiments. A BSL-2 lab’s design includes features like restricted access, decontamination protocols, and personal protective equipment (PPE), all of which mitigate the risk of pathogen spread.

     

  4. Regulatory Compliance and Best Practices: Operating in a BSL-2 lab aligns with regulatory standards and best practices for laboratory safety and pathogen handling. This compliance is not only a legal requirement but also a commitment to maintaining high safety and quality standards in laboratory operations.

     

In summary, utilizing a BSL-2 lab is imperative for safely testing laboratory equipment’s ability to detect pathogens, ensuring that any potential risks are effectively managed and contained.

Proposition 65, commonly referred to as Prop 65, is a California regulation that mandates businesses to provide clear warnings about significant exposures to chemicals known to cause cancer, birth defects, or other reproductive harm. This law is critical for supplement brand owners because it dictates labeling and marketing practices, especially for products sold in California.

Notably, supplements often breach this law due to elevated levels of lead found in botanicals. Lead is a common contaminant in many natural ingredients used in supplements, and if its concentration exceeds the safe harbor levels set by Prop 65, warnings must be provided. Failing to do so can result in substantial legal and financial repercussions, including fines and lawsuits.

For brands selling supplements online, compliance with Prop 65 is non-negotiable. Despite a physical location in places like New York or Colorado, online sales inherently include California consumers. This means that brands can be held accountable under Prop 65, leaving them vulnerable to legal action from California-based law firms.

To avoid these risks, it is crucial for supplement brands to ask their manufacturers to calculate lead exposure levels for every production lot. This proactive measure ensures that products meet the safety standards required by Prop 65, helping to protect the brand from potential legal challenges and maintain consumer trust. By prioritizing compliance, brands can safeguard their reputation and demonstrate a commitment to consumer safety and transparency.

According to FDA 21 CFR Part 101.100, incidental additives that are present in a food at insignificant levels and do not have any technical or functional effect in that food are exempt from labeling requirements. This includes substances that are present due to being part of another ingredient, processing aids, and substances migrating from equipment or packaging. These additives must not contribute to the food’s taste, nutritional value, flavor, or color to qualify for this exemption.

EXAMPLE:
In our estimation a good example of this is the widespread use of HPMC capsules, they are frequently just labeled as HPMC capsules or Veggie Capsules or Vegetarian Capsules. However those capsules contain multitudes of ingredients consumers never hear about. We have it on good authority (industry insider in the empty capsule business) until 2 years ago about 100% of all capsules contained carrageenan and surfactants. Currently many of the major capsule manufacturers manufacture without those ingredients and claim to only use HPMC capsules. 

We at PureNSM have received a guarantee that the only ingredient used in our HPMC capsules is HPMC. We source from a North American brand and have analyzed the capsules repeatedly for purity. We know for a fact that many capsule manufacturers still use carrageenan. In our estimation about half the HPMC capsules on the market contain carrageenan. Furthermore, 99% of brand owners have no idea that their HPMC capsules may contain carrageenan. 

MAGNESIUM STEARATE

Under FDA regulations, specifically 21 CFR Part 101.100, magnesium stearate would generally need to be declared on the label of a dietary supplement. This is because magnesium stearate is typically used as a flow agent or lubricant in supplement manufacturing, which means it has a technical or functional effect in the product. Therefore, it does not qualify as an incidental additive that can be exempt from labeling.

For it to be exempt, it would need to be present at an insignificant level and not have any technical or functional effect in the finished product, which is not typically the case for magnesium stearate in supplements.

The only thing the manufacturer needs to claim is that the Magnesium Stearate is NOT added into the product for TECHNICAL reasons. In our estimation about 99% of all manufacturers add about 3% Magnesium Stearate into all customers products WITHOUT ever disclosing that fact to label owners, even if the label owner asks on email if magnesium stearate is added many factories will hide the fact at all costs. The situation is so bad that a guarantee is now needed from manufacturer:

100% Money Back Plus $10,000: If you find we have used magnesium stearate in your product without your permission

PureNSM offers this guarantee. https://purensm.com/quality-transparency-guarantee/ 

If you are concerned about your CMO using magnesium stearate without your permission then send us your products and we can help you analyze if magnesium stearate is in the product. We do so with major ISO certified laboratories we work with. They use many methods but one of them is High-Performance Liquid Chromatography (HPLC), Gas Chromatography-Mass Spectrometry (GC-MS). These techniques are highly sensitive and can typically identify concentrations as low as 3% or even lower, depending on the specific setup and calibration of the equipment. The sensitivity of these methods makes them suitable for detecting minor components in complex mixtures, such as dietary supplements.

In our experience manufacturers receive either boosted or wrong species or wrong plant parts in botanical powders about 30% of the time. This risk is higher when manufacturers are not known to provide feedback as to the identity of botanicals to importers of those products. The risk goes down once bulk suppliers know that the factory runs an ID test 100% of the time. Less scrupulous suppliers might add inexpensive ingredients like rutin, buckwheat, or other fillers to bulk up herbal products and increase their weight or volume, potentially to make more money. This practice can dilute the potency of the primary herb and mislead consumers about the product’s true content. It’s crucial for brands to work with reputable suppliers who provide transparent ingredient sourcing and rigorous quality control to ensure the integrity and efficacy of their herbal products. Regular testing and verification can help maintain product quality and consumer trust. In some cases, it might be more prevalent in lower-cost products where margins are tight, and suppliers might be tempted to cut corners.

Bulk materials are mandated to be tested if they are sold to consumers as a supplement, however prior to that it is not required to be tested when it is being sold by an importer to a manufacturer.

Under 21 CFR 117, which governs Current Good Manufacturing Practices (CGMPs), Hazard Analysis, and Risk-Based Preventive Controls for Human Food, there is no explicit mandate for identity testing of bulk raw materials, including botanicals. However, the regulation emphasizes the need for preventive controls and supply-chain verification to ensure the safety and quality of raw materials.

It’s a fine line who can be called an importer versus a brand selling to consumers.

The only solution:
The only solution to this is 100% testing for ID on all incoming raw materials, especially botanicals. As mentioned we saw about 30% rejection rate once we started testing botanicals using HPTLC.

FDA 21 CFR 117 

FDA 21 CFR 117 does not specifically require importers and raw material suppliers to test raw materials. This regulation is broader than CFR 111 which is specific to dietary supplement manufacturing.

For this reason, in following CFR 117, importers of raw materials used in supplements often bypass conducting their own testing, instead relying on Certificates of Analysis (COAs) provided by overseas manufacturers. Unfortunately, these tests often employ incorrect methods and very often do not reflect current lot number. In other words, to be clear, importers do not test raw materials. They copy and paste their names on COAs. They rely on COAs from farmers, milling houses and factories abroad. Those analysis are extremely flawed and often worse than no testing at all since they give a false sense of safety. Examples are below.

Incorrect test methods:
Suppliers typically use FTIR instead of HPTLC or HPLC. Cheap analytical methods are often used. And even if correct methods are used, obvious mistakes are often made.

Featuring an old lot number:
Suppliers typically show a very favorable test result from a lot within a year, then they sell you another lot that has problems.

The problem with bulk suppliers:
We find that bulk supplements suppliers that sell by the pound directly to consumers and industry typically do not pay any attention to the identity of the powders they carry. They also lack quality control because their products often lack lot numbers and if they display a lot number it often does not match the COA. They often do not include COA without you paying extra. Worse, once you get the COA it’s unusable either because it’s a copy of a copy from a different lot, etc. You see those companies buy in bulk from the importers that do no analysis of the raw materials they sell and then they forward the fake analysis.

Turmeric as an example:
Hundreds of raw materials, including popular items like turmeric, are increasingly being sold by the pound directly to consumers without adequate testing, posing significant health risks. They are not tested and could contain lead either naturally in the soil or added to enhance the color of turmeric.

How do you protect your brand?
The lack of thorough testing and quality assurance for bulk raw materials underscores the critical need for brand owners awareness and caution. They should make sure their manufacturers follow FDA 21 CFR 111. 

  • 100% of all lots of botanicals should be tested for ID on HPTLC
  • Microbiological tests should be conducted
    – including pathogen testing in a BSL-2 lab
  • Heavy metal analysis should be conducted prior to encapsulation
  • Potency should be analyzed as appropriate

FDA 21 CFR 111

FDA 21 CFR 111 is a critical regulation that mandates proper testing of raw materials used in dietary supplements. This regulation requires manufacturers to verify the identity, purity, strength, and composition of their raw materials to ensure they meet specified standards. By conducting thorough testing, manufacturers can maintain the quality and safety of their products, preventing contamination and ensuring that the final product accurately reflects its labeling.

The testing requirements under 21 CFR 111 are essential for safeguarding consumer health and maintaining the integrity of dietary supplements. Compliance with this regulation helps manufacturers avoid the use of substandard or contaminated materials, reducing the risk of adverse health effects for consumers. By adhering to these standards, manufacturers not only protect consumer safety but also uphold their reputation for quality and reliability in the marketplace. Overall, 21 CFR 111 plays a vital role in ensuring that dietary supplements are safe, effective, and compliant with regulatory expectations.

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