PureNSM is the Leader in the Clean Label Movement!

Oskar

PureNSM was established in 1993 for the sole purpose of creating supplements without magnesium stearate and other potentially harmful excipients found both in clear HPMC capsules and inside them. PureNSM was interviewed by Todd Runestad in 2016 where he declared that PureNSM is “PureNSM a great example of a contract manufacturer that is really meeting the moment of this clean label movement!”

Ever since 1993, we have specialized in manufacturing truly hypoallergenic supplements. Back in 1993, all encapsulated supplements had much more excipients than now and ever since the HPMC capsule was invented in 1989 to about 2022 it has contained carrageenan. It’s an industry secret that few know about, but it’s finally creeping to the surface now. It wasn’t until 2022 that a new technology was invented to create HPMC capsules without the use of carrageenan and associated surfactants.

In our estimates, at least 50% of supplements contain both MAGNESIUM STEARATE and CARRAGEENAN. None of the brands mention that carrageenan is found in their capsules and many contract manufacturers neglect to mention to their brands that they are using magnesium stearate when they use 3% or less.

This is because FDA rules are ambiguous at best. We discuss this in detail in our articles you can find it here, Why is it legal for CMOs to put magnesium stearate in products without telling brand owners?

PureNSM is the only contract manufacturer that offers a guarantee not to use magnesium stearate in any of its productions. Further, we also guarantee we don’t use capsules containing carrageenan.

100% Money Back Plus $10,000: If you find we have used magnesium stearate in your product without your permission

PureNSM has invested in specialized encapsulation machines to enable encapsulation without magnesium stearate. However, it’s not all about equipment, it’s also about culture. We calibrate our equipment and emphasize the importance of creating a good flowing blend right from the beginning – always without magnesium stearate, if that is what the brand wants. We inform our customers, the brand owners, about the challenges of creating supplements without magnesium stearate and what we can use as an alternative.

However, should the brand not mind magnesium stearate and just want the least costly lowest priced product we can of course use magnesium stearate, we love it for the fact that it’s possible to run our high speed encapsulation machine about 3 times faster. This of course translates to much lower prices.

Many brands realize that regardless of whether magnesium stearate is healthy or not, it does have an impact on sales. This is because it can cause consumers to hesitate and raises questions you don’t want them to ask at the point of purchase. The clean label movement is a direct extension of the organic foods movement – a huge wave that nothing can stop.

Let’s understand why factories prefer magnesium stearate. Why is it cheaper to manufacture with magnesium stearate?

We have 4 main classes of encapsulation machines:

Type of Encapsulation Machine	Top Speed per Minute Running Empty Capsules or Ideal Powder	Typical Speed with Magnesium Stearate 60%	Max Speed with Magnesium Stearate 80%	Typical Speed without Magnesium Stearate 40%
Semi Automatic	550	330	440	220
Automatic 1200	1200	720	960	480
Automatic 2500	2500	1500	2000	1000
Automatic 3800	3800	2280	3040	1520