top trends

“Consumers want clean labels with words they recognize”

-Nature Foods Merchandiser

When deciding on the composition of your product, please keep in mind that recent marketing research (Health Focus International) shows that consumers like simple ingredient lists that only contain ingredients they understand. We have invested in specialized equipment to make supplements without manufacturing agents. After mixing the raw materials we decide on which unique encapsulation machine we will use. This depends on how easily the mixed raw material flows. Powders that are not free flowing go on a slow auger driven encapsulation machine. Free flowing powders go on a higher speed machine.

More and more label owners want to accommodate their potential customers that feel excipients compromise the quality, absorption, and integrity of supplements, and have come to us because they know of our core competency in manufacturing without excipients. This indeed has been the foundation of our business since 1993 and is the reason we have developed methods that allow us to manufacture without binders, release agents, flow agents, and the like. “Other Ingredients” often contain ingredients people don’t understand fully: Magnesium Stearate, Stearic Acid, Silicon Dioxide, Hydroxypropyl Methylcellulose, Croscarmellose Sodium, Polyethylene Glycol. Those are all ingredients that many people DISLIKE.

Definition of a Clean Label

A Clean Label product is one that does not use extra chemical ingredients like Magnesium Stearate and Silicone Dioxide. Consumers are starting to demand more pure, healthier supplements. PureNSM specializes in manufacturing Excipient Free supplements. Excipient free products can be sold at premium prices with increased customer satisfaction.

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Play Video

Clean Label in Supplements

with Todd Runestad, new hope network ingredients editor