Quality in Protein is a hot trend

Quality in Proteins

The leading edge in this market are proteins that are easy to digest, sprouted proteins with enzymes, non-dairy and non-soy proteins. Whey protein is still popular (superior mouth feel and taste) but not growing as fast as those new more novel sprouted bean proteins. If you are in the protein business and import to the USA, be ready for your suppliers wanting less lead in their protein. They are about to be attacked by Prop 65 bounty hunters.

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