They say “the customer is king.” And the king has spoken – customers want clean labels.

Consumers want to avoid ingredients they don’t understand or ingredients that serve no nutritional or functional purpose. They’re also showing concern about how added ingredients affect their health.

In a survey conducted by CivicScience in the spring of 2015, a question was asked:

“Which of these do you feel is most harmful to your nutritional health?

  • Added sugar
  • Total amount of sugar
  • Saturated fats
  • Sodium
  • Carbohydrates
  • Preservatives/chemicals
  • GMOs
  • I don’t see any of these as harmful to my health

With over 4,200 responses, the majority of respondents singled-out preservatives and chemicals as the most likely to cause harm.

Please fill out the form bellow to receive our report titled: “Consumers Top Concern: Chemicals and Preservatives”.

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